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There’s A New Ride In Town!
The Shopwise BikeFest will be your
ultimate joyride this May.
On May 19, 2024, families and friends will congregate for the new fun ride to hit the streets of Cavite! Shopwise Bike Fest will take cyclists of all levels to a morning of biking bliss at Vermosa, Cavite.
This fun ride features three distances for adult categories – 45KM long ride, 30KM short ride and a 60KM individual and corporate open. Kids ages 6 to 15 years old will have their own 30-minute solo ride or a 30-minute family ride with one adult. Tiny tots ages 2 to 5 years old will have their own Tricycle ride with options to go for the 100m or the 500m course. Roads will be closed during the event for the safety of the riders and race support is provided to ensure a stress-free experience for both newbies and seasoned riders. Bikes permitted on the Shopwise Bike Fest course are – road bikes, BMX, mountain, gravel and foldable bikes, excluding bikes with no brakes (fixies), bikes with aerobars, and e-bikes.
The event weekend will kick off with a participants’ check-in and expo on May 15 to 17 at the Ayala Mall Circuit, Activity Center in Makati where registrants will receive their ride kits inclusive of an exclusive Shopwise Bike Jersey and a participation bib and enjoy the special offers at the expo. On Sunday morning, May 19, the assembly of the riders will start at 5:00 am with the 60 km-corporate riders leading the pack, followed by the 45km and 30km categories. Kids will start off their rides in each category at 8:30am.
Shopwise, the hypermarket brand of Robinsons Retail Holdings, Inc., has long supported their customers with unlimited access to quality products by offering a wide range of international grocery shopping. This time, Shopwise expands into enhancing the quality of life for its wider community with activities that would encourage and enhance families and individuals to pedal towards a healthy lifestyle.
“Our mission is to provide our customers with accessible opportunities to embrace a quality lifestyle. Cycling has consistently captivated the interest of people worldwide, offering a sustainable and cost-effective means to maintain good health. Through Shopwise’s Bike Fest, our aim is to create a safe and exhilarating environment for participants to revel in the joy of urban cycling. We envision cycling becoming a source of happiness and health for families, fostering enjoyable moments for all ages and skill levels,” said Kerwin Legarde, General Manager of Shopwise.
“We share the direction of Shopwise to enable quality products and services accessible to the community. With the Shopwise Bike Fest, we see that such cycling events, organized with the quality of an international brand, will create a lasting positive effect for the wider community,” said Princess Galura of the IRONMAN Group Philippines.
The event is organized by the IRONMAN Group Philippines, Sunrise Events Inc. backed by the City of Cavite, Shopwise and Vermosa.
This fun ride features three distances for adult categories – 45KM long ride, 30KM short ride and a 60KM individual and corporate open. Kids ages 6 to 15 years old will have their own 30-minute solo ride or a 30-minute family ride with one adult. Tiny tots ages 2 to 5 years old will have their own Tricycle ride with options to go for the 100m or the 500m course. Roads will be closed during the event for the safety of the riders and race support is provided to ensure a stress-free experience for both newbies and seasoned riders. Bikes permitted on the Shopwise Bike Fest course are – road bikes, BMX, mountain, gravel and foldable bikes, excluding bikes with no brakes (fixies), bikes with aerobars, and e-bikes.
The event weekend will kick off with a participants’ check-in and expo on May 15 to 17 at the Ayala Mall Circuit, Activity Center in Makati where registrants will receive their ride kits inclusive of an exclusive Shopwise Bike Jersey and a participation bib and enjoy the special offers at the expo. On Sunday morning, May 19, the assembly of the riders will start at 5:00 am with the 60 km-corporate riders leading the pack, followed by the 45km and 30km categories. Kids will start off their rides in each category at 8:30am.
Shopwise, the hypermarket brand of Robinsons Retail Holdings, Inc., has long supported their customers with unlimited access to quality products by offering a wide range of international grocery shopping. This time, Shopwise expands into enhancing the quality of life for its wider community with activities that would encourage and enhance families and individuals to pedal towards a healthy lifestyle.
“Our mission is to provide our customers with accessible opportunities to embrace a quality lifestyle. Cycling has consistently captivated the interest of people worldwide, offering a sustainable and cost-effective means to maintain good health. Through Shopwise’s Bike Fest, our aim is to create a safe and exhilarating environment for participants to revel in the joy of urban cycling. We envision cycling becoming a source of happiness and health for families, fostering enjoyable moments for all ages and skill levels,” said Kerwin Legarde, General Manager of Shopwise.
“We share the direction of Shopwise to enable quality products and services accessible to the community. With the Shopwise Bike Fest, we see that such cycling events, organized with the quality of an international brand, will create a lasting positive effect for the wider community,” said Princess Galura of the IRONMAN Group Philippines.
The event is organized by the IRONMAN Group Philippines, Sunrise Events Inc. backed by the City of Cavite, Shopwise and Vermosa.
About Shopwise
Shopwise is one of the pioneers in the hypermarket format and revolutionized retail in the Philippines with its concept, offering quality, fresh, affordable products with fast and friendly service. Over time, it evolved into an international grocery shopping destination, providing a one-stop-shop experience for a wider range of items, including a higher mix of imported products without the membership fee. The brand’s transformation reflects the dedication and commitment to enhancing the customer experience.
About Sunrise Events
In the Philippines, Sunrise Events is the company behind the IRONMAN brand and races. It is the company that owns and produces all the IRONMAN and IRONMAN 70.3 races in Luzon, Visayas and Mindanao. The multi-awarded and consistently sold-out IRONMAN 70.3 Philippines in Cebu is considered the Crown Jewel of Asia and won as Best Spectator Award at the IRONMAN World Championship in Kona, Hawaii in 2018.
